Transform Your Planning presents

BEYOND the PORTFOLIO

Live
November 30, 2026 · TwoFortyThirty · New York City
1:30 PM – 5:30 PM Program · Networking from 5:30 PM
Your portfolio gets you noticed. Your business gets you chosen.

Getting noticed isn’t the same as getting booked.

You may already have the work, reputation and inquiries. BTP Live is about what happens next.

Spend four hours looking at your own business through the buyer’s eyes — where you’re building confidence, where you’re creating hesitation and what could be standing between interest and a yes.

Then turn what you uncover into a 90-day action plan, including the first action you’ll take in your next 30 days.

Register for BTP Live $495
02

Great work
opens the door. Your business determineswhat happens next.

Between “I love their work” and “Let’s hire them,” people are experiencing much more than your portfolio.

They’re noticing how clearly you communicate, how confidently you lead and how easy you make the decision feel.

But trust isn’t built through perception alone.

It’s also shaped by how the business works behind the scenes — your processes, systems, consistency and ability to deliver on what you’ve promised.

At BTP Live, we’ll look at both:

  • What makes someone confident enough to choose your business.
  • And whether the business behind the work is set up to reinforce that confidence.
03

Look beyondwhat the client sees.

You’ll examine your business from both sides: how it’s experienced by the people choosing you and how it operates behind the work.

Look at where you’re:

Building confidence

The signals, communication and experience that make choosing and recommending you feel like an easy decision.

Creating friction

The moments in your client journey, processes or ways of working that make the experience harder than it needs to be.

Outgrowing your systems

Where the way your business operates may no longer support the level of work, service or growth you’re asking it to deliver.

Then identify what deserves your attention — and what needs to change.

04

InsideBTP Live.

1:30 PM – 5:30 PMBTP Live Program
5:30 PM onwardsNetworking Reception

Four hours moving from how people choose and trust your business → how the business operates behind the work → what that means for your own business → perspective from the people making those decisions.

  1. 01

    From attention to decision

    Explore how buyer psychology, trust and professional identity shape the decision and the signals that influence whether someone feels confident choosing, recommending or returning to your business.

  2. 02

    The business behind the work

    Move behind the client-facing experience to examine how your business actually operates.

    Look at the processes, systems and ways of working that support consistency, strengthen trust and allow the experience of your business to match the quality of your work.

  3. 03

    Integration Lab

    Bring both perspectives into your own business.

    Identify where you’re building confidence, where you’re creating friction and what deserves your attention first.

    You’ll begin shaping the direction of your 90-day plan and identify the priority action to take in your first 30 days.

    Leave with clarity on where to start — and what to do first.

  4. 04

    Leadership ForumWhat people don’t usually tell you.

    The Leadership Forum brings experienced industry voices into the room to share how they choose and trust partners — what gives them confidence, what creates hesitation, whose name they’re comfortable putting forward and what makes them want to work with someone again.

    With Michael Cerbelli, CEO & President of Cerbelli Creative, in a candid fireside conversation followed by audience Q&A.

5:30 PMNetworking Reception

Continue the conversation with the planners, vendors and industry peers in the room.

Register

“Beyond The Portfolio has helped me step back and look at my business with greater clarity and intention. Our conversations around positioning, client attraction, and the overall direction of my brand have challenged me to think differently and make decisions with more confidence.”

What stood out most was the balance between strategy and authenticity.

Max Hurtaud
Floral event designer
The black-painted façade of TwoFortyThirty, the host venue in New York City
05

50 Seats. A perspective you don’t get from your own side of the table.

BTP Live brings planners, vendors and experienced industry voices into the same room.

You’ll hear what builds confidence, what creates hesitation, what makes someone comfortable recommending a business — and what makes them want to work with one again.

Then you’ll have the opportunity to apply that perspective to your own business while you’re still in the room.

For founders, principals and senior decision-makers in wedding and event businesses. Not a marketing workshop. Not a portfolio review. Not an introductory business course.
06

Don’t just leavewith notes.

By 5:30 PM, you’ll have:
  • A clearer view of how your business is experienced by the people choosing, recommending and rehiring you.
  • A better understanding of whether your operations and systems support the standard of work you’re delivering.
  • Clarity on where you’re building confidence — and where friction may be costing you opportunities.
  • A clearer sense of what deserves your attention first.
  • A starting point for your 90-day plan.
  • The priority action to take in your first 30 days.

The goal is to leave knowing where to focus, why it matters and what to do first.

07

The value isn’t four hours in a room. It’s what you do differently afterwards.

BTP Live Registration
$495
November 30, 2026 · TwoFortyThirty · New York City 1:30 PM – 5:30 PM Program Networking from 5:30 PM
Register
08

FAQ

Who is BTP Live for?

Founders, Solopreneurs, and Decision Makers in the Wedding and Events Industry

What will we actually be doing?

You’ll explore buyer psychology, trust and professional identity, then look behind the work at operations and systems. In the Integration Lab, you’ll apply both perspectives to your own business, identify what deserves attention and establish a starting point for your 90-day plan — including the priority action to take in your first 30 days.

What is the Leadership Forum?

A candid industry conversation about how experienced professionals choose and trust partners — what builds confidence, what creates hesitation, who they’re comfortable recommending and why they choose to work with some businesses again. Michael Cerbelli, CEO & President of Cerbelli Creative, will join us for a fireside conversation followed by audience Q&A.

Is this a workshop?

Not in the traditional sense. BTP Live combines focused instruction, practical application, the Integration Lab and the Leadership Forum. It is not a marketing workshop, portfolio review or introductory business course.

When and where is it?

November 30, 2026 at TwoFortyThirty in New York City.

The BTP Live program runs from 1:30–5:30 PM, followed by networking from 5:30 PM onwards.

What does the $495 registration include?

The full BTP Live program, Integration Lab, Leadership Forum and networking reception.

Can I get a refund if I can’t make it?

Seats are non-refundable, but they are transferable. If you can’t attend, you can send someone else from your business, or pass your seat to another planner or vendor who fits the audience (founders, principals and senior decision-makers).

Just email us at contact@transformyourplanning.com with their name, email and business name at least 48 hours before the event start time. Transfers are free, but seats can’t be resold for more than you paid.

Full details are in our Registration Terms.

09

Come with your business. Leave knowing what comes next.

November 30, 2026 · New York City

Spend four hours examining how your business is experienced, how it operates behind the work, and what deserves your attention next.

Leave with greater clarity on where to focus, a starting point for your 90-day plan, and the priority action to take in your first 30 days.

$495
Register